Top Quick-Serve Dining Experience in a National Mystery
A recent mystery shopper campaign conducted by Service
Intelligence, a Charlotte, NC-based data-collection
company, revealed that Arby's was named one of the top
quick-serve restaurants in the U.S. to provide an overall
excellent guest experience and menu offering.
Mystery shoppers were sent to quick-serve and fast-casual
restaurants around the country and asked to share their
candid feedback about their experiences. Arby's, through
its continued dedication to inspiring smiles through
delicious experiences, made its way to the top of the
list in several categories.
Among those categories surveyed, Arby's ranked #1 in
overall performance and interior cleanliness, and placed
among the top three in exterior appearance and customer
service. These scores surpassed those of several other
QSR brands, as well as some key players in fast-casual.
The survey revealed that more than two-thirds of mystery
shoppers agreed they had a better experience at Arby's
than they normally have at a fast-food restaurant. The
comments and feedback about the company were impressive
and denote that although many of the shoppers were not
initially Arby's fans, they would certainly be
frequenting the chain more regularly.
"Arby's solid scores across the board reveal an
organization that has what it takes to run a successful
franchise chain," says Cameron Watt, president and
CEO of Service Intelligence.
"We're very pleased to see that our dedication to
the guest experience, in combination with our commitment
to providing an innovative menu, is receiving such
tremendous feedback," said Arby's CEO, Paul Brown.
"Our goal is to serve, refresh and delight our
guests with every interaction."
Through recent innovations to its menu, a dedication to a
continuously evolving product pipeline and the inclusion
of successful limited time offers, including the
Smokehouse Brisket sandwich and King's Hawaiian Roast
Beef sandwiches, Arby's has reinforced its efforts to
consistently provide differentiated, high-quality,
premium products that its guests love and crave.