Shopping Benefits Consumers
How does mystery shopping keep costs in check for the
One way is through monitoring brand integration,
especially in businesses that have recently changed
ownership. Hotel patrons shouldnt have to pay
four-star prices in a place with the qualities and
amenities - of a three-star chain. Mystery shoppers can
show the owners how customers view their brand identity.
Another way is through customer service. Companies that
employ mystery shoppers to audit their customer care are
more likely to use what they learn to improve their
processes. Consumers benefit when they receive proper
service on their first trip.
And mystery shoppers can fill gaps between official
inspections. Many restaurants and grocery stores are
audited only a few times a year. Mystery shoppers can
check them out several times a month, and then report
their findings to store managers who oversee health and
safety processes. Consumers benefit because they
dont get sick. Or, at least, as often.
Theres much more to mystery shopping than free food
and fancy trips. Mystery shoppers record every detail of
their visit and provide storeowners with valuable
feedback. By limiting the occurrences of bad experiences,
mystery shoppers stretch consumer dollars.